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Australian designed and owned

8,000+ Verified Reviews

BON MAXIE Complete Invisible Optimizer Oct5 2025 - Active

We're solving your daily annoyances, one handy accessory at a time.

In a world where the daily grind leaves us frazzled, we’ve got a different kind of remedy—functional fashion, designed from the inside out. What's more, we’re flipping the idea that something really handy has to look like cargo pants.

Bon Maxie is proudly Brisbane based, designed and owned.

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My third Bon Maxie bag and counting!
'My name is Jo and I have a Bon Maxie bag addiction.'
Everything about this wallet just works.
I packed away my LV bag!
Quality is 100/10, can’t wait to get more colours!
The best bag I’ve ever owned.
Possibly my favourite bag ever.
BON MAXIE

Calming your farm since 2015.

What started as a custom portrait and nursery decor business (a wee-bit-bored mum on maternity leave) quickly turned into handmade earring holders after Clare, our founder, discovered she was overly stressed. Due to earring mess.

Over 1 million hand-drilled holes later before the machines took over, Bon Maxie's unique mix of function and aesthetics has made our earring holders Australia’s go-to with over 100,000 accessory collections, now organised 'with a Bon Maxie'.

BON MAXIE

Designed from the inside, out.

9 years on, Clare has fully realised her passion for finding a handy fix to repetitive frustrations, designing a full suite of feature-filled bags, wallets, accessories and life essentials that really mean business. But also look pretty.

Obsessing over details and quality from the inside out is where we're different. Sounds simple, yet it's not common that brands focus on things other than seasonal aesthetics.

BON MAXIE

This isn’t just fashion—it’s a movement.

Our customers are all in—some own one of everything we make.
'Cos once you experience accessories that work as hard as you do, you’ll never
go back.

Time to see if the grass (bag) is, in fact, greener (better with function)?

Join the Revolution
BON MAXIE

A bit about our founder.

Clare Spelta—almond croissant connoisseur, special needs mum, maker, and master of making life easier.

Based in Queensland (despite disliking the heat), Clare is mum to Max, who has a rare genetic condition yet continues to defy the odds, and a recent addition, who brings joy to the unpredictability of a life touched by disability. This community has been a lifeline for Clare, initially allowing her to leave her corporate job to care for her son and channel her energy into creating a business that could work around her life. Realising the power of creating a remote-working environment with a specialised team, Clare always strives to uphold her values of kindness, quality and integrity in both her designs, her operations and her life.

Bon Maxie acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters and culture. We pay our respects to the Elders, past, present and emerging.