Life's chaotic, but I’ve got your back.
In a world where the daily grind can leave you feeling frazzled, I‘m here to introduce you to a different kind of remedy.
Welcome to my world of very handy accessories—the antidote to your daily annoyances.
From feature-filled bags that do the things others don’t, to wallets without the bulk, ingenious earring holders to life-organising wonders, my mission is simple: make your life smoother, one accessory at a time.
I’ll help you say goodbye to those tiny, annoying stressors that pile up throughout your day and embrace the calm, sans chaos.
Less struggle and a lot more smug...gle.
Here’s to feeling calmer, without the drama,
Ready to reclaim your peace? Explore our collection now.
Clare Spelta (that’s me!) started Bon Maxie in 2015. After having a baby, Max, I realised I’d lost my creative outlet after spending 8 years in a corporate advertising and marketing, so started a business painting portraits and selling nursery art prints.
Things changed. A few months in, I was back at work and our new baby started having seizures, then later, horrible brain spasms. I quit my job to care for him and he was diagnosed with a rare genetic condition. We spent most of 2016 in and out of hospital.
Time became quite precious. I realised that I didn’t have as much time to spend painting detailed portraits, so sought to create a product that I could duplicate so I could work more efficiently while caring for Max.
It was then that I realised I was overly stressed. The culprit? Earring mess. So, I created myself an earring holder. Realising there wasn’t anything at all like this on the market, I shared my creation on Instagram. The response was overwhelming, and Bon Maxie quickly became synonymous with earring organisation.
Now? I've let some machines take over making my earring holders (I stopped at 1,000,000 hand-drilled holes with epic RSI) and Bon Maxie's evolved to become Australia's favourite earring holder brand. We've expanded the range to include handbags, wallets, home, and travel accessories—all thoughtfully (read: obsessively) designed to bring a sense of calm to your daily life.
And Max? He’s now seizure free, walking against the odds and we’re hearing promising signs of communication. While life isn’t easy, we’re choosing to focus on the little wins that we do have. He was the reason why I started the business and now, he’s the reason why we work so hard in it. Plus, we recently added a little daughter to the team. We can’t thank our loyal customers enough for your ongoing support.
The Bon Maxie team is based in Brisbane, Australia.
Bon Maxie acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters and culture. We pay our respects to the Elders past, present and emerging.