About Bon Maxie

 Life's crazy enough as it is.That’s why we’ve dedicated our lives to providing you with simple solutions to some daily annoyances…but, like, non-ugly solutions. ‘Cos there’s nothing like the smugness that comes from feeling organised, and making organisation attractive means we’re more likely to keep up the good habits!

We’re known primarily for our signature earring holders, clever leather handbags and mini wallets, but we’ve got a whole range of fun things that help you feel a bit more in control of life.


Clare (that’s me!) started Bon Maxie in 2015. After having a baby boy, Max, I realised I’d lost my creative outlet after spending 8 years in a corporate advertising and marketing, so started a business painting portraits and selling nursery art prints.

Things changed. A few months in, I was back at work and our beautiful new baby started having seizures, then later, horrible brain spasms. I quit my job to care for him and he was diagnosed with a rare genetic mutation. We spent most of 2016 in and out of hospital.

Time became quite precious. I realised that I didn’t have as much time to spend painting detailed portraits, so sought to create a product that I could duplicate so I could work more efficiently while caring for Max.

It was then that I realised I was overly stressed. And this, evidently, was due to earring mess. So, I created myself an earring holder. Realising there wasn’t anything at all like this on the market, I shared my creation on Instagram. The response was overwhelming, and Bon Maxie quickly become synonymous with earring organisation.

Now? We have a super-fun range of non-ugly earring holders and accessory storage, as well as a few signature products including the Mighty Mini Wallet and Sidekick Crossbody Bag.

And Max? He’s now seizure free, walking against the odds and we’re hearing promising signs of communication. He was the reason why I started the business and now, he’s the reason why we work so hard in it. We can’t thank our loyal customers enough for your ongoing support.

Bon Maxie is based in Brisbane, Australia. Our team all works remotely and is committed to providing top products with ace service, while maintaining a balanced work/home environment for ourselves, for maximum calmness.

  • We have Clare! I'm the Head Honcho and spend my days designing products and spending too much time on Insta Stories.
  • We then have Joe. He's the CFO and also manages product logistics, packaging and inventory. He's also my husband.
  • We have Kirsty, our Customer Service and Admin Wonder Woman - she's the friendly fingers answering your enquiries!
  • Then, Felicia! Our Graphic Designer Extraordinaire. Like she's crazy good.  
  • Then, Deanne and Mick, our Wonderful Warehouse Team. They're known for their speedy hands and they get your orders on to those postie vans like it's no one's business...well, because it's theirs!

Isn’t it time you got yourself a smidge more organised?

FREE SHIPPING for orders over $99 in Australia and $10 off your first order!